Absolutely magnificent. Seraphina Simone is truly remarkable: her vocals are soulful and packed with character whilst her lyrics display a great aptitude for narrative construction and metaphorical exploration. “Cherry” is a true gem: the kind of song we relish from start to finish; so much so that we feel rather privileged to be early to the party, as Seraphina’s future looks incredibly bright.

With that as an introduction, we feel the best way to really appreciate a song is to hear it for yourself. As such, we invite you to listen to the full song; the intention being that you can understand our words of praise are not false platitudes or hollow clichés, but rather our honest attempt at converting the feelings conjured by the music into written text.

Finally, we don’t think we can do justice to the story behind the song. Fortunately, Seraphina has eloquently explained her inspiration:
‘Cherry’ is the voice in our heads telling us we don’t have enough, telling us to want more, buy more, be richer, be thinner, be prettier, be better than everyone else. It’s that sarky bitch who’s really mean to you and you hate her but you also kind of want to be her best friend because she’s perfect and you’re a mess. It’s the voice fuelled by consumer culture and jealousy and insecurity and myths like the American Dream. It seems harmless enough even though it fucks up the planet and makes us miserable no matter how much we have. Maybe in a weird way Covid will make us realise we don’t need so much shit to be happy.